August 30, 2006

Mission or Mantra

I'm pondering.

What is the difference between a Mission Statement and a Mantra.

Mission Statement:
{My Version} Something that lists in bulleted detail what goals and achievements I want to make and strive to make every day.
{Wikipedia} Mission statement
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Strategic planning


Mantra
{My Version} A phrase, song, or word to live by; that describes you or your vision.
{Wikipedia} Instrument of thought

Ok...
So maybe a Mantra is more of something I want, not a mission statement. I am not really into the whole Strategic Planning thing, but devising a Mantra sounds more like fun.

This statement is from http://www.brendonwilson.com/projects/the-art-of-the-start/the-art-of-starting/
A mantra is short and sweet. Let me give you some examples.

Nike’s mantra is “authentic athletic experience”. If you were to ask a Nike employee “what do you do?”, it is about “authentic athletic experience’. Disney is about “fun family entertainment”. The Green Bay Packers football - “winning is everything”. Those are mantras, they are not mission statements.

By contrast, let me give you a mission statement. Starbuck’s mantra is “rewarding everyday moments”. Starbuck’s mission statement is: “established Starbucks as the premier provider in the world of the finest coffee in the world while maintaining our uncompromising principles while we grow”. Which one do you think is easier to remember?


So, what could my Mantra be then?
Fairness, Justice, and Equality are things I support. I think about doing the right thing, which isn't always the right thing to do, and I believe in having a great laugh, not just a giggle - but a gut buster.

How do I make all that into a mantra?
What about you? What is your mantra?

Ta Ta bellas

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